We design and implement end-to-end solutions using data, research insights, and people-centered business practices. Drawing from best practices, we offer a 10-step implementation methodology to gather nuanced insights for different markets, organizations, and target customers. Our methodology adapts to fit the organization’s priorities, budget, and timelines.
| Market opportunity analysis | Determine the size and unmet needs of varaious underserved segments, market forces, competition landscape and potential solution opportunities |
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| Institutional SWOT | A deep dive into internal competencies and developmental areas for successfully serving new segments |
| Customer research | Building understanding of the unique financial contexts, socio-cultural norms, preferences, needs and expectations of different customer segments |
| Solution design | Co-creation of value propositions with inputs from target customers, staff and leadership |
| User journey design | End-to-end mapping of customers' journeys, identification of pain points and strategies to maximize user delight |
| Rapid testing and pilot | Small scale launch to identify and iron out issues and prepare the organization for full rollout |
| Staff competency building | Strategies to address staff learning needs to improve their skills, productivity and engagement |
| Portfolio data analysis | Dashboards and analysis of key business indicators, disaggregated by sex, age, location etc. of customers |
| User feedback | Collection of feedback from customers, staff and leadership to inform solution improvement and future actions |
| Impact assessment | Research to examine the broader effect of solutions on customers' lives and organization's competitive advantage |